The right formula for a profitable online sales business goes like this
Can you identify the most difficult bit? It’s customer acquisition! Finding the most cost effective way to reach your target audience.
Whether you’re using content marketing, media buying, search engine ads, or Facebook ads, it’s always going to be this big challenge which will decide whether you’re going to make a loss or a profit.
Here’s a tip!
There’s a fundamental difference in the character of Facebook and other marketing platforms. Facebook has more data on your customers than absolutely anyone else.
Facebook Knows Everything About Your Customers
Name, Age, Place, Hobbies, Profession, Income, Marital Status, Topics they are interested in, Political affiliations, music they like, brands they prefer, websites they visit.
Facebook knows it all.
As an advertiser you get to capitalize on this because Facebook exposes all of this in their ad targeting.
Yep, you can laser-target exactly the audience you want to target and that lets you find a market for absolutely anything that you want to sell